MHA Annual Report Receives International Recognition for Design &Marketing
Updated: Jan 20, 2021
Out of more than 4,100 submissions from 27 countries, the MHA’s Chief Brand Officer & Marketing Director, Sheana Firth has been named a Bronze winner in the 2020 Summit Creative Award competition for her creative work for the MHA.
The Summit Creative Award recognizes and celebrates the creative achievements of small and medium sized advertising agencies, including in-house teams. Celebrating its 26th year, the Summit Creative Awards’ panel of esteemed international judges included professionals representing Australia, Brazil, Canada, Germany, Iran, Italy, Sweden, Taiwan, United Kingdom, and the United States.
Entries in 13 major categories are judged against a stringent set of standards. During its blind judging, the Board of Judges search for and identify innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade.
“Winning a Summit Creative Award is a significant accomplishment in one’s career. With vetted judges, tough judging criteria, two-phase blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition,” said Jocelyn Luciano, Managing Director for the Summit International Awards. “The creative work this year was outstanding. Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.”
This year’s creative competition included companies from 27 countries, including work from the creative minds behind Caribou Coffee, McDonalds, MetLife, Subaru, AARP, Fujitsu and Volkswagen, to name just a few.
“It’s a huge honor to win a SCA for our 2019 Annual Report, especially since I really felt it was a the ‘piece de resistance’ of our rebrand and Tidal Wave campaign last year, fully touting the impact we’ve been fortunate enough to have on our community,” said Sheana.
More information about the Summit International Awards can be found at www.summitawards.com.